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Consumer Culture: History, Theory And Politics Roberta Sassatelli

Consumer Culture: History, Theory And Politics

Roberta Sassatelli

Published
ISBN : 9781412911818
Paperback
237 pages
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 About the Book 

Showing the cultural and institutional processes that have brought the notion of the consumer to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumerMoreShowing the cultural and institutional processes that have brought the notion of the consumer to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. Rooted in sociology, Roberta Sassatelli also draws on history, anthropology, geography, and economics to give an exemplary introduction to the history and theory of consumer culture.